Animation Writer FAQ: Mining for Advertisers?

Q: I am in the process of preparing a pitch bible for 52 X 11 (Roger note: 52x11 = fifty-two, eleven minute episodes) animated series and I wanted to know if there is a format or process to prospect advertisers to get them on board. I would definitely be beating the odds if I have an advertiser already. 

A: I've never done it that way nor have I heard of anyone else successfully recruiting advertisers in order to sell an animated project. That's just not how it's done in the U.S. (as far as I know). The usual method for getting a show on the air is to do a pitch bible (character designs, descriptions, etc.) and then set up pitch meetings at the various networks such as Nick or Cartoon Network (which is infinitely easier if you have an agent). So, to answer your question directly: No. I am unaware of any format or process that is used to "prospect" advertisers.

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 Prospector art by Tony Oliver from Denver, CO, USA (by way of Wikimedia Commons)

Animation Writer FAQ: How to Get an Animation Agent

Q: I've written a feature animation script. I've contacted some animation studios first but they considered it an unsolicited submission. I've also contacted literary agencies, but most agencies represent only action, fiction, sci-fi, horror, and not animation. It seems that it’s very difficult to submit my animated script to the studios, especially that these kind of scripts are generated in-house. May ask you to mention to me, to your knowledge, some agencies that still accept submission queries from animation writers? Or a production company that deals with animation studios?

A: Finding an agent is the best way to go. Many literary agencies have at least one agent who handles animation. Try contacting as many as you can and asking if they have such a person on staff and go from there. If they don't have one, ask if they wouldn't mind pointing you in the direction of an agency that does.  They'll likely say no, but you never know. You can also try contacting TAG (The Animation Guild) and the Writer's Guild of America's "Animation Caucus" and asking them your perfectly reasonable question. 

Two agencies I can think of that are exclusive to animation are Gotham and Natural Talent. I'm sure there are more. You can Google their contact information.

Good luck to you! 

 

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Author FAQ: Tips on Writing Non-Fiction

Q: I have a question for you regarding book publishing. I finished my personal book which I am
considering, sending out. Can you give me any tips on this? I first poked around the bookstore to
get names of publishers that already publish books in the same category as mine. -- Tom K.

A: Well, first off, that's a great place to start. It certainly makes sense to look around for publishers of books similar to yours since, in theory, they're already open to that kind of work. As you know, my

area of expertise is in children's books. I assume your personal book is not a children's book but non-fiction, maybe an autobiography? There are a number of publications that can point you in the right direction for getting your adult market book looked at. There's a magazine called Writer's Digest that contains useful tips. They also offer several publishing bibles. The one for kid's books is called Children's Writers & Illustrators Market. I'm guessing they have a similar title for the type of book that you've written. These bibles are printed yearly and contain contact names and submission information (do they require a query letter first, how many chapters a particular publisher likes to get, etc.). Very useful, but kind of pricey (c.$25) -- you may want to do your research with them at the library.

Another option would be to look into going the self-publishing route which is currently the path I'm following. I've covered that subject in a good number of previous Author FAQs so a quick search of my site's archives should help you find the info you need. The Archive Search is in the right-hand column.

Have you poked around online, yet? That's what I did when I first tried to figure out how to submit my kid's books. Online research lead me to the website of a trade group of children's book publishers that listed all of the contact info and whether or not a certain publishing house was accepting open submissions, etc. I submitted to a number of them and the fine folks at DIAL BFYR were the first to bite. I'm sure there's a lot of helpful info for non-fiction books within the vast expanse of the world wide web.

Best of luck with your personal book!

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Animation Writer FAQ: Getting Started, Pt.2

Q: (follow up to Pt. 1) I'm currently doing all the things you suggest both in the FAQ and your email. I suppose patience is the next thing I have to practice. I'm continuing to write spec scripts for pretty much every cartoon show I see, from Gravity Falls to Littlest Pet Shop to Spongebob and more. I have not done any live action spec scripts, though, so I suppose I should try one or two of those. Would you recommend living in LA as a requirement for success? Right now I know a few people (hence how I got the agent) but I know it's always a good idea to meet more. 

A: Yes, definitely add some live-action scripts to your collection of writing samples. You never know what the folks who do the hiring might want to read. 

As to whether or not you should move to LA, far be it from me to advise someone to completely uproot their lives on the "chance" of getting work in your chosen/dream profession. But... if you're serious about writing animation, you have to live where the work is. 

While there are small animation production companies sprinkled throughout the US and Canada, this is where the big boys and the networks (WB, Disney, CN, Hasbro Studios, Dreamworks, etc.) are concentrated. NYC has a healthy animation scene, too, but I'm not very familiar with the setup there -- maybe one of my East Coast friends could comment. 

Bottom line: Your chances of getting work increase exponentially when you're available to drive over to Burbank to meet with a Warner Bros story editor who's giving out freelance assignments.

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Animation Writer FAQ: Writing Animated Features

Q: I am a writer and I've got an idea for an animated feature. I just have the idea and couple of different endings. I have two contacts through my sister in LA who are producers for big animated companies. I spoke to one and she definitely believes it is definitely a full-length feature film that no one has done, yet. She told me that I needed to own it as long as I can, write the treatment, screenplay. I have no experience in writing scripts. Do you have any advice or can suggest any materials that someone like me could follow? I get very frustrated when I write. So far I am just watching as many films as I can and reading other scripts. -- Marie

A: Hi, Marie. I only write TV animation, but I'm happy to share a thought or two on how to write an animated screenplay. Watching lots of films and reading lots of scripts is a great place to start. When you feel like you're ready to start writing, I would recommend three other things. First, even though "no one has done" a script like yours yet, determine an animated feature that your idea most closely resembles, then hunt around on the web for a copy of that script (there are many resources, some free) and use it as a model/template for your own idea. I'm not telling you to copy it, just to use it to see how professionals execute an idea similar to your own.

Next, you may want to pick up a copy of Syd Field's classic how-to book, Screenplay. It'll bring you up to speed on how to structure a screenplay. There are similar books out there, but I learned how to do it from Syd.

Finally, you may want to invest in some screenwriting software to make sure your script looks right. I use Final Draft, which is the industry standard. This kind of software is a little pricey but I think well worth the investment if you plan on writing professionally. Good luck!

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Book Illustrator FAQ: Where do I start?

Q: My mother has been a professional artist for over 40 years and has recently put together a wonderful portfolio of children's book illustration examples. Her forte is definitely in the area of illustration so she would like to somehow team with a writer to put together a book. She has sent her portfolio to a number of publishers, but has yet to be connected with a writer and ultimately published. Any advice would be greatly appreciated.

A: I'm an author. I only restate the obvious to warn you about the questionable value of advice from an author to an aspiring illustrator. That being said, here are some thoughts.

It's good that your Mom has put together a portfolio because, as she has discovered, you must have one to get work. Obviously, a portfolio filled with picture book appropriate art samples would be better to have for this purpose than one of poster art or portraiture. I have heard of writers and illustrators teaming up "on spec," but this seems to be the exception to the rule -- usually husband and wife teams, old friends, etc. Side note: When I first started writing books, I was concerned that I was going to have to find my own illustrator. But a little research quickly revealed that publishers actually prefer it if authors don't come in with their own artwork (unless the illustrations are exceptionally good). Part of the satisfaction that an editor or publisher gets from their job is in the pairing up of the right illustrator with the right author.

So, all that being said, here are some thoughts on getting work as a children's book illustrator...

Your Mom could write and illustrate her own book. Author/Illustrators are a well-respected double threat in the kid's book trade (and get to keep ALL of the money!). If she's not crazy about writing an original story, she might want to think about "re-telling" a classic fairy tale or obscure folk story -- something in the public domain.

There are also agents that handle illustrators but how to find one of them is far outside of my area of expertise, so she’ll have to look into that herself. The links I mention below might prove helpful.

Another approach would be for her to keep slugging away and submitting her portfolio to the various publishing houses. 

Try visiting the FAQs on the Children's Book Council website. They're the trade organization for all the children's book publishers and they provide a great deal of helpful info. Anyway, they're great place to start. The rest of the site has a lot of useful info, too.

I'd also recommend the most recent edition of "The Complete Idiot's Guide to Publishing Children's Books". It really helped me out on the author side of things with practical "how to" tips and I've read that the latest edition provides a lot of useful info for illustrators, too. 

Tell your Mom "good luck" from me!

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